• Executive Summary
This report will outline the development of marketing strategies in relation to the Internet. An attempt will be made to look into how marketing strategies have changed since the Internet came into play and the future of internet marketing.
• Introduction/Background
Among all the inventions in the past few decades, nothing has made a more drastic impact on the marketing landscape than the Internet. If you had asked anyone a few years back, no one would have predicted that the Internet would be an essential part of marketing strategy.
• Historical perspective
In the early days, strategic initiatives emphasized a lot of revenue generation, aggressive disintermediation, and use of traditional tactics like price discount and unique product features.
• Current situation
With the advent of internet marketing, emphasis is on brand building, fostering emotional connection with the brand/product, cost reduction.
The Internet has leveled the playing field. SMEs, MNCs have the same medium to channel their messages and sell their products. Businesses will become more competitive.
• Future Considerations
As new and more advanced technology will be introduce, the internet will continue to evolve and marketers will come up with new strategies as well.
• References
Overall , the outline is nicely structured and I can see that your focus is on how internet marketing model changes over the period. However, I felt that other than talking about how business makes use of the internet to market themselves, you can explore on how politics and cultural societies makes use of internet to market themselves.
ReplyDeleteOther than that, you may want to talk about social aspects as to how internet can help the poor people make a living .For instance, people can help the poor farmers in the developing countries to promote their farms and encourage tourists to visit the farms.
I do hope these points help you.